It’s being called Nixonmaxxing, and it involves a series of slickly edited social media videos that cut archival Nixon footage to rap tracks and turn the 37th president into the sort of stone-cold, sigma male-style antihero that Gen Z bros can’t get enough of these days.
Who wants to bet on how soon we get to Marcosmaxxing or Allendemaxxing? Or on whether we’ll just end up straight at Hitlermaxxing?